In the latest update from Microsoft, a highly anticipated feature has been introduced: the ability to split the audience in a journey based on either a percentage or a specific number of customers. This enhancement is a game-changer for many clients, as it allows them to efficiently target specific customer segments within a single journey. For example, businesses can now easily offer “First 1000 Coupons” to the first 1,000 customers without needing to create multiple journeys. Previously, marketers had to rely on branching using attributes, if/then conditions, or trigger activation checks within the journey. These methods, while functional, could sometimes cause delays in processing. This new feature streamlines the process, ensuring faster and more effective campaign execution.
To use this feature in the customer journey you need to select “Audience split(preview)” tile in the journey as below –
Then you will get the below screen to split the audience based on percentage as below-
As you can see, the current option to “Split audience by” only allows for selection by percentage, with no option to split by a specific number. This limitation might be due to the feature being in preview, meaning it’s still in the testing phase and not fully rolled out. It’s possible that the ability to split the audience by a specific number will be included in future updates as Microsoft continues to refine and expand this feature. Keep an eye out for upcoming releases, where this capability may become available.
Let’s dive into the “Split Audience by Percentage” feature. With this capability, you have the flexibility to divide your audience between branches based on the percentage you specify. If you want to split the audience equally, it’s as simple as clicking the “Add branch” button and then selecting the “Equalize” option. This automatically distributes the audience evenly across the branches.
However, if you have a specific plan in mind, you can manually adjust the percentages to match your strategy. Once your audience is divided, you can assign different activities to each branch. For instance, in my example, I’ve chosen to send 50% of the audience an email (Email 1) with one type of content, while the remaining 50% receives a different email (Email 2) with other content. This level of customization allows for more targeted and effective campaigns, tailored to different segments of your audience.
This feature also provides valuable insights into how different segments of your audience respond to specific actions within each branch. By comparing these reactions, organizations can optimize their strategies, ultimately driving better sales performance.
For details around the Split Audience by Number you may go through below blog –
Hope to see many such interesting features in future !!
D365 CRM Topics by Sid 